Built by someone who had to run four businesses at once.

When Graham Saathoff took over operations for four family businesses overnight, he found more than $30,000 a year in annual software subscriptions and no reliable way to see what was happening across them. The individual tools worked. The operation between them ran on memory.

He’d spent years managing infrastructure at Silicon Valley technology companies, where the connections between systems matter as much as the systems themselves. So he built bsns, first because he needed it, then because other owners did too.

The goal was never to build a better invoicing app. It was to let owners stop maintaining the system behind the business and get back to running it.

Those owners didn’t all run the same kind of business. A design studio runs on projects, sourcing and client approvals. A specialty shop runs on its counter, its stockroom and years of customer history. Most other small businesses need clients, appointments, invoices and the books kept in one place.

So bsns makes three products, each for the way that kind of business works: Perch for interior designers, Alder for specialty retailers, and marl for every other small business.